Email marketing is one of the most overlooked aspects of digital marketing. It enables you to regularly stay in touch with customers and website visitors. Return buyers or clients appreciate being kept up-to-date with the latest products, services, and promotions. Especially in fluctuating economic times, we are all looking for opportunities to take advantage of the products and services we love when extra value is being offered. Studies show that it costs five times more to acquire a new customer compared to nurturing and retaining an existing customer.